When I reflect on the C3 theme, “Building Our Platform for Influence,” I am reminded of the path of the entrepreneur. I started a successful real estate appraising company out of college and later purchased a modeling agency. After selling the agency I started the Charleston School of Protocol and Etiquette, Inc. almost 20 years ago. As I reflect on this journey, I can see how each step prepared me for the next and how this process has helped me to grow individually to positively influence others. When I started each endeavor, I had no idea of the success or failure that would result from each. However, I took the vision that was placed on my heart and through faith and perseverance took one step at a time to build the platform that would result in what is now the Charleston School of Protocol and Etiquette, Inc.
Vision is Required
The path of the entrepreneur begins with vision. There is an often-quoted verse in Proverbs 29:18, “Without vision the people perish.” Vision is a critical element to begin the journey and to develop the support network required to engage others to build a platform that is sustainable and successful. We have also seen organizations that have lost their vision and have perished.
There is a verse in Habakkuk 2:2-3 that shows the relationship between vision, strategy, and perseverance for success, “Write down the revelation and make it plain on tablets so that a herald may run with it. For the revelation awaits an appointed time; it speaks of the end and will not prove false. Though it linger, wait for it; it will certainly come and will not delay.”
When we are building our platforms, vision, strategy, and perseverance are important factors for success. However, there is another critical factor that should not be eliminated: the need for wise counsel.
Wise Counsel is Necessary
Today would have been my father’s 92nd birthday. He passed away on December 27, 2019 after living a full and adventurous life. Our prayer for dad this past Christmas was let him enjoy the Christmas eve and Christmas day dinners with family and take him quickly, so he does not suffer. His health had deteriorated quickly after coming out of the hospital before Christmas, so it was evident he would not be with us much longer. God so beautifully answered our prayers and my father passed peacefully after being admitted to hospice care the day after Christmas.
When I think about wise counsel, my dad comes to mind. Growing up, dad always encouraged us to pursue our dreams. When I had an idea, he would never discourage me, but he would ask great questions and help me process though my thoughts to arrive at a well thought out conclusion and a plan to get there. This type of wise counsel from my dad and others has assisted me in building my platform that positively influences others.
I would like to say that an idea or vision and a plan is all that is necessary to achieve success and build a platform that can positively influence others. However, the most difficult part of building a successful platform is perseverance. There are days and events that will cause any sane and rational person to get discouraged or feel like giving up. To persevere during these difficult times is what separates success from failure. Most times, success is disguised as hard work, tenacity, and difficulties. When we persevere through these obstacles, we become stronger, wiser, more resilient, and our faith is strengthened.
I encourage you today to pursue your dreams, plan wisely, seek wise counsel, and persevere through the difficulties to build your platform that will positively influence and encourage others.
To get more information and join the South Carolina Christian Chamber of Commerce (SC-C3) movement, go to www.sc-c3.org and become a member today!
Cynthia Grosso is the founder and President of the Charleston School of Protocol and Etiquette, Inc. Her website is, www.charlestonschoolofprotocol.com. Cindy can be reached at email@example.com.