Millennials are seemingly to blame for killing various industries such as mayonnaise, golf, and bar soap. As a millennial, my question is: “is there any industry we are helping?” Research shows that we are helping gyms, public libraries, and coffee (no surprise there). After some thinking, I formulated the next question: “what are we, along with other generations, doing to help the industry of Jesus Christ?” While conducting business in a Christ-like manner is important, the industry of Jesus branches beyond just the world of business. It is a brand that we as Christians should carry throughout all aspects of our lives.
What is Branding?
According to the English Oxford Dictionary, branding is defined as “the promotion of a particular product or company by means of advertising and distinctive design.” One might even think of the branding of cattle. While some may take that literally with tattoos of the cross, the fish, or a Bible verse, I believe branding is most importantly carried out by our actions.
The Perceived Christian Brand
As Christians, we do a lot of preaching, but what do our actions show? Take a moment right now and imagine yourself as an outsider. You are a college student, getting ready to take on a career. Your parents never raised you with a religion or a belief in a higher power, but you would identify as agnostic. Despite this, something stirs inside of you; you want a faith. You need hope. Would you truthfully consider Christianity? If I were to ask non-Christians what they believe Christianity stood for, I know they would not have much to say. On the other hand, if I asked them what Christianity stood against, they could surely list it all. We have branded Christianity as a people that hate, discourage, and turn away. It seems, like millennials, we are killing an industry: the industry of Jesus Christ.
Actions Speak Louder
Millennials and the rising Generation Z want something genuine. We crave truth, and the only truth is the Bible. Christians are supposed to reflect God’s light in this expanding darkness. That is our brand. That is our distinctive design. Instead, we have advertised ourselves as an exclusive club.
The time to change that is right now. It is best said in 1 Peter 3:15: “But sanctify the Lord God in your hearts, and always be ready to give a defense to everyone who asks you a reason for the hope that is in you, with meekness and fear.” Actions truly do speak louder than words. However, if we are asked, let it be answered with love. Let us show the world what we stand for. Let us promote the true brand of Jesus Christ in every aspect of our lives, glorifying Him in all we do and say.
To get more information and join the South Carolina Christian Chamber of Commerce (SC-C3) movement, go to www.sc-c3.org and become a member today!
Cameron Jordan is a mechanical engineering student at Trident Tech, getting ready to finish his last two years at The Citadel. Cameron can be reached at firstname.lastname@example.org.