Reflecting the Christian Brand….
The C3 April theme is “The Christian Brand.” We live in a time when proper branding is important to convey value to things, people, and places. We create an image and expectation that should be realized as we experience what is being branded. An example may be when a car is being branded as a luxury performance car, the actual driving experience should be that of luxury and performance. If the car breaks down, is uncomfortable, or fails to deliver on the brand image and expectations, the reputation is tarnished.
Branding is an important component of life and business and there are many brand consultants that work to position products, people, and services to be successful. When I think about the Christian brand, I ask myself how are we doing representing the greatest brand the world has ever known, Jesus?
The Source of the Christian Brand
When we examine the Christian brand, we must look at the source, Jesus himself. Jesus taught us by His example and the teachings He provided through the Bible. Jesus taught us in John 5:19-21, “Very truly I tell you, the Son can do nothing by himself; he can do only what he sees his Father doing, because whatever the Father does the Son also does. 20 For the Father loves the Son and shows him all he does. Yes, and he will show him even greater works than these, so that you will be amazed. 21For just as the Father raises the dead and gives them life, even so the Son gives life to whom he is pleased to give it.”
Jesus came to earth in human form to pay a price for sin that we could not pay ourselves and to be our example of obedience and relationship with our Heavenly Father. This is the source of the Christian brand that as followers of Christ, we should reflect to the world.
The Negative and the Positive
There are some who call themselves followers of Christ, but fail to reflect the love, character, or teachings of Jesus. I experienced this in my personal life being raised in a Christian home and going to church many times during the week but experiencing abuse and much religion with little of the character or love of Christ.
This type of experience helped me to run as far from religion as I could for about 20 years. I had no desire for anything to do with the church and it wasn’t until I developed relationships with true Christians that my heart began to soften to Christianity. It was at a Promise Keepers event that I attended with a friend that allowed me to experience what a true relationship with Jesus Christ was, which was very different than religion. It was there I made a commitment to Christ to never allow man to get in the way of my relationship with Christ and begin the journey to learn to love others where they are, without condemnation.
When we accept Christ as our savior, we start the journey of a transformed life. The Apostle Paul stated in 2 Corinthians 5:17, “Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!” This does not mean we are perfect, but we should act differently BC (Before Christ) and after Christ.
Our transformed life should be the outward sign that we have the Holy Spirit residing inside of us since we are told in 1 Corinthians 6:19-20, “Do you not know that your bodies are temples of the Holy Spirit, who is in you, whom you have received from God? You are not your own; you were bought at a price. Therefore, honor God with your bodies.” When we apply this truth to our lives, we positively reflect the Christian brand for the world to see and be attracted to.
Reflecting the Christian Brand
Imagine how the Christian brand would be reflected if each follower of Christ reflected the character, teachings, and power of Christ in our everyday lives. This is our challenge as Christians and the only way it can be accomplished is by the power of the Holy Spirit, but fear not, we have much to celebrate!
Our sins have been forgiven through the finished work of Jesus Christ on the cross and we have been given the gift of the Holy Spirit to be our comforter and our guide on this journey. Without embracing these two truths, it is impossible to reflect the Christian brand as we were created to. Please join me on my imperfect walk, striving to grow in the grace and love of Christ and to reflect the Christian brand in a way that brings honor and glory to my Heavenly Father!
To get more information and join the South Carolina Christian Chamber of Commerce (SC-C3) movement, go to www.sc-c3.org and become a member today!
Jamie Jordan is the State Director for the South Carolina Christian Chamber of Commerce (SC-C3). His passion is to see unity and excellence exhibited within the Christian community. Jamie can be reached at firstname.lastname@example.org.